Here’s what Santa Claus looks like in gold?

Dear readers,

This Christmas, Japan precious metals company Tanaka Kikinzoku Kogyo unveiled two Santa Claus statues made of pure gold. The company took three months to make the 42-centimeter-tall seasonal figures using 20 kilograms of pure gold and a total of 1.7 carats of diamonds that decorate the belt. The statues are worth a whooping 200 million yen each!

I find that it’s a very good and cost-effective publicity stunt because the best thing about making things with gold is that they can look expensive, be priced expensively, and at the end of the day, melted down and moulded into gold bars again once not in use.


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